Creator promo codes: a practical guide

What are creator promo codes?

Creator promo codes are discount codes, free trials, or affiliate offers that a creator shares with their audience. They usually come from a brand partnership, an affiliate programme, or a product the creator already uses. The creator gets a benefit — sometimes a commission, sometimes early access — and the audience gets a better price or a useful trial.

The important part is trust. A code is only useful if it works, if the terms are clear, and if the person sharing it would recommend the product without the code.

Why one page beats a pile of links

A link-in-bio page is a promise that everything your audience needs is in one place. When codes are scattered across stories, captions, and old videos, followers have to hunt for them — and the version they find may already be expired.

One maintained page fixes that. You update an offer once, and every link you have shared points at the current version. It also gives you a single place to add disclosure, contact details, and the terms that apply to each offer.

What to include for each offer

Keep each entry short enough to scan, but complete enough to use without asking a follow-up question:

• Brand and benefit. The shop name and the actual value, such as “15% off” or “free shipping over €40”.
• The code, if there is one. Make it easy to copy and show it exactly as the brand gave it to you.
• The destination. Link to the product or landing page the code applies to, not a generic homepage if you can avoid it.
• The expiry. If a code has an end date, say so or set it to hide automatically when it expires.
• The catch. Minimum spend, new customers only, one use per account — put the important condition next to the offer.

How to share your page

Put your page in the places people already look for your recommendations:

• Your Instagram and TikTok bio links.
• The description of every YouTube video where a code is relevant.
• A pinned comment or highlight for time-sensitive offers.
• Your newsletter footer, podcast notes, and link-in-bio service.

Use one canonical link everywhere. If you change your username, keep the old one redirecting rather than publishing a new link your audience has to learn.

Be clear about affiliate links

If you earn a commission when someone buys through your link, say so. A short, visible disclosure near the offer is better than a sentence buried in a legal page. Our Acceptable Use & Disclosure Policy explains the expectations in more detail.

Common mistakes to avoid

• Leaving expired codes visible because removing them feels like losing content.
• Sharing a code without the minimum spend or eligibility rules.
• Using a different link in every video, so no single page is up to date.
• Promoting a product you would not recommend without the commission.
• Hiding affiliate disclosure in a footnote nobody reads.

A quick checklist

• One page, one canonical link, updated when offers change.
• Every offer has a benefit, a code when needed, a destination, and an expiry.
• Expired and paused offers are hidden, not forgotten.
• Affiliate relationships are disclosed clearly.
• The page is easy to read on a phone and copies codes in one tap.

Frequently asked questions